About Us
We Are K-Beauty
K-Beauty (Korean Beauty; RR: Keibyuti) is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia and the Western world and focuses on health, hydration, and an emphasis on brightening effects.
Although the focus for these beauty products is on skin aesthetics such as health, hydration, and luminous textured skin, glowing “glass skin” is favored by South Koreans. Rather than having layers of foundation, it is preferred to have a lengthy skincare regimen with a focus on toning and clarifying. Various natural ingredients are utilized in the creation of these products in addition to the numerous steps involved in a skincare routine.
The skincare and cosmetics industry continues to lead the way in terms of economic gain, as displayed by the growth and expansion of Korean skincare domestically and internationally. The history of Korean skincare has influenced the standards for the ideal beauty and skincare routine which have become engrained into Korean norms over time.
The Asia-Pacific holds the largest market share in the K-beauty industry as of December 2020, with Asian countries/regions such as China, Hong Kong, India and South Korea being some of the largest consumers of K-beauty products. There is also a growing market for K-beauty products in Western countries such as the United Kingdom.